Best Practices for Affiliate Outreach

As a LocalZ Community Affiliate (LCA), the more businesses you reach, the more commissions you can earn for your fundraiser or cause. Outreach doesn’t have to be complicated — it just needs to be consistent and authentic.

Here are some proven strategies to help you promote LocalZ effectively and maximize your impact.

Know Your Audience

Focus your efforts on local business owners who:

• Serve your community directly

• Could benefit from more local exposure

• Support fundraising causes

• Are already active online or looking for affordable visibility

Ideal businesses include contractors, realtors, salons, gyms, restaurants, and service providers of all kinds.

Use a Personal Approach

People respond best to genuine, local outreach.

When reaching out:

• Mention your cause and how the business listing helps both parties

• Be transparent about the 50% commission supporting your fundraiser

• Offer to walk them through how to sign up using your link or QR code

Example message:

“Hi [Name], I’m helping raise funds for [team/school/cause], and we’re partnered with LocalZ — a business directory that helps local companies get found. If you sign up through my link, you get listed, and our fundraiser earns 50%. Would you be willing to take a look?”

Go Where Business Owners Are

• Send personal DMs or emails to owners you know

• Visit local networking groups, business expos, or community markets

• Ask family or friends to refer businesses they’re connected to

• Use social media to spotlight local businesses and tag them in posts

• Share your QR code at fundraisers, school events, or team meetings

Offer to Help

• Share how easy it is to sign up

• Offer to email or text them the link directly

• Remind them that all listings include custom SEO content and full visibility on the platform

Be Consistent

• Share your referral link or QR code regularly

• Set a weekly goal (e.g., contact 5 new businesses each week)

• Follow up with businesses that showed interest but haven’t signed up yet

• Celebrate each referral — small wins add up

Use All the Tools Available

Your Affiliate Dashboard includes everything you need:

• Referral link and QR code

• Printable flyers (if available)

• Tracking info to measure your success

Next Steps

Ready to track your results?

• Learn how to Track Your Referrals and Conversions

• Or get support through the LCA Help Center if you need help with outreach