What Are Paid Ads on LocalZ?

Paid Ads on LocalZ allow businesses to promote themselves beyond standard and sponsored listings. These ads appear in high-visibility areas throughout the platform and can be used to highlight products, services, offers, or events. Paid Ads are perfect for businesses looking for maximum exposure and brand awareness across the directory.

Paid Ads may be placed in:

• Homepage banner sections

• Sidebar placements on category or city pages

• Inside the directory near relevant listings

• Other rotating or fixed ad zones across the site

Your ad’s visibility depends on the zone you select when creating the campaign.

You can choose from a variety of ad placements, depending on availability and your campaign goal. Options include:

• Homepage Banner Ads

• Category Page Ads

• Location-Based Ads

• Listing Ads (Sponsored Listings)

• Custom Campaigns (by request or invitation only)

Each ad zone may support text, image, or linked content — check the ad zone description during setup.

Paid Ads are managed through your Business Account.

1. Log in to your Business Account

2. Click Ads 

3. Click Create New Ad

4. Enter your Ad Title (e.g., “Spring Clean-Up Special – April Only”)

5. Choose your Zone (e.g., homepage, category sidebar, city page)

6. Select the appropriate Ad Type (e.g., BANNER AD or IMAGE AD)

7. Upload your image or graphic (if required)

8. Set a target URL (this could be your listing, website, or promotion page)

9. Choose your campaign duration and submit for approval

• Premium placement across LocalZ, including homepage and category pages

• Maximum exposure to users browsing different parts of the directory

• Increased traffic to your listing, website, or special offer

• Brand awareness through repeated visibility

• Flexible targeting by location, category, or site section

• Launching a new product or service

• Promoting time-sensitive deals or events

• Expanding reach outside of your core listing zones

• Building brand visibility on high-traffic pages

• Paid Ads offer image- or banner-style promotion in strategic site placements

• Sponsored Listings promote your listing in search results

• Featured Listings boost your organic position and give your listing a badge

• Paid Ads do not replace your business listing — they complement it

• Use a high-quality graphic or banner sized according to ad zone requirements

• Keep your messaging clear and focused on one promotion

• Link your ad to a page that matches the ad content (e.g., your listing, store, or offer)

• Run ads during peak traffic times or seasonal windows for higher ROI

Now that you understand Paid Ads:

• Learn how to Compare Featured Listings vs Sponsored Listings vs Paid Ads

• Or monitor your ad performance through your Business Account dashboard