Promoting Your Store on LocalZ

Promoting your store helps increase visibility, attract more customers, and drive sales on the LocalZ Marketplace. While LocalZ handles platform-wide marketing, each vendor is responsible for actively promoting their own storefront and products.

This guide outlines the tools and strategies you can use to boost your store’s reach.

Before promoting your store, make sure your storefront is complete and professional:

• Upload a clear store logo and banner image

• Write a compelling store description that tells customers what you offer

• Set accurate store hours and location info to appear on the LocalZ map

• Use product tags and categories to help your items appear in searches

You can find your unique store URL in your Vendor Dashboard under Store Settings. Use this link to:

• Share on your social media pages

• Add to your email signature or newsletters

• Include on business cards, flyers, or packaging

• Send directly to loyal customers

The more places your link appears, the more traffic you can generate to your store.

Post regularly about your products and store updates on platforms like:

• Facebook

• Instagram

• TikTok

• Pinterest

• Twitter (X)

Include:

• Product photos and behind-the-scenes content

• Announcements for new arrivals, restocks, or limited-edition items

• Special coupon codes or time-limited sales

• Customer reviews or testimonials

Tag @LocalZ (if available) and use relevant hashtags to increase visibility.

Create coupon codes in your dashboard to reward new or repeat customers. Promote these:

• In your product descriptions

• On your storefront banner

• Through your social channels

• In printed materials

Time-sensitive offers can create urgency and help drive action.

Positive reviews help build trust and attract new buyers.

• Ask happy customers to leave a review after purchase

• Respond politely to all feedback

• Highlight positive reviews on your social media or store page

LocalZ may run promotions, featured collections, or holiday campaigns that highlight specific vendors or categories.

• Watch for announcements in your dashboard or vendor newsletters

• Submit products when invited to participate

• Ensure your store is in good standing and inventory is stocked

If you know other vendors on LocalZ, consider:

• Cross-promoting each other’s stores

• Creating bundles or themed collections

• Referring customers to one another

Community-driven promotions work well when vendors support each other.

Use your Vendor Dashboard to:

• Monitor store traffic

• Review sales reports

• Evaluate the success of promotions

Tracking performance will help you refine your marketing strategy over time.

After promoting your store:

• Monitor new customer activity

• Respond promptly to inquiries and orders

• Continue updating your products and promotions regularly